ActivateMR Actions is a new feature of the FlexMR InsightHub platform which transforms research findings into tangible next steps. With this launch, the firm aims to ensure that insights live not only in reports but are embedded into organisational processes and day-to-day decision-making.
Today, FlexMR have announced the launch of ActivateMR Actions on the firm’s InsightHub platform. Designed to bring insight to life within organisational and operational processes, this new feature enables users to directly assign tasks to decision-makers from within reports and boards. It represents the latest effort from the company to facilitate insight-driven decisions and empower research teams with tools that extend impact beyond the debrief. Developed to embed Customer Salience across organisations, ActivateMR Actions is available to all FlexMR clients immediately.
ActivateMR is the flagship reporting and collaboration tool within InsightHub. Boards built with the tool are comprised of tiles upon which a diverse range of data sources can be placed. ActivateMR boards support the sharing of real-time charts, images, videos and more. This versatility, combined with the commenting capabilities, is driving changes in reporting standards. It brings stakeholders and decision-makers along on the interactive journey of research, facilitating customer understanding, data fluency, and creating new opportunities for conversation. Actions bring these conversations out of the tool and into the processes that exist within an organisation.
Commenting on the launch, Annette Smith, Product Owner at FlexMR said, “We have had a long-standing ambition to make sure ActivateMR can facilitate more than curation and collaboration. That it can live up to its namesake and help Activate insight. Our development team are proud to have built a tool which can catalyse organisational change – connecting business leaders to valuable insight, and infrastructure that can really power informed decision-making.”
Once a board is created, both insight teams and business stakeholders can create and assign Actions based on key points raised within tiles, ensuring important recommendations are tracked and implemented. Each Action includes a task description, assignee, deadline, and status, while a Summary provides visibility and accountability across all tasks. Assigned users receive email and push notifications when Actions are created or updated, providing a strong prompt for engagement.
Regarding the new tool, FlexMR CEO Paul Hudson said, “ActivateMR is yet another way we're helping research teams to extend the life of insights and embed Customer Salience into organisational culture. In fast-paced commercial environments it is common for data to take a backseat. ActivateMR Actions help create an ongoing voice for data that lives in working processes, and puts insight into decision-making spaces in a very literal sense. This means insight teams and other platform users can take charge of and stay involved with decision-making processes throughout their business.”
Through the introduction of ActivateMR Actions on InsightHub, insights can now live beyond reports - entering decision-making spaces across teams and departments. By connecting insight to implementation, the new feature empowers organisations to ensure that research findings directly inform change, extend the lifespan of insights, and embed insight teams as active participants in strategic discussions.
FlexMR Senior Software Developer, Nana Akwah, who led on this project, says “We are thrilled to see the new Actions feature launch on ActivateMR. This release can be seen as the next step in insights activation and Customer Salience, creating a space for true in-platform collaboration and insights activation by empowering users with the ability to share and implement their insights in more specific ways.”
About FlexMR
FlexMR is the Insights Empowerment Company. The hybrid consumer insights agency and cloud platform provider develops thriving insight communities that streamline online research and enable customer-centric decision making. Since launching the InsightHub platform, FlexMR have connected UK marketing, research and product teams to 300,000+ customers across the globe. Today, the platform supports robust data collection, analysis and activation workflows to empower informed decisions at the speed of business.
