On 10th April 2023, In-Cumbria published a profile article all about FlexMR, entitled, Leading the Charge in Market Research Technology. This profile narrates the firms history, detailing the journey that the firm and it's employees throughout the decade have gone through to get to where it is now - a leading market research agency that works with some of the best-known global names in business. 

Leading the Charge in Insights Technology

A decade ago, FlexMR was one of the first companies to get in on the ground floor of online market research technology. Paul Hudson comments throughout the article, starting off by saying that FlexMR was "originally a traditional market research consultancy", but when Paul Hudson and Pam Taylor took over the business in 2007, they shifted the firm's focus to developing FlexMR's InsightHub - the firms online research platform.

The article describes how FlexMR built their own development team, reinvented their service model towards Software as a Service, and revamped their services alongside the platform to compliment the needs of stakeholders at the time. This model, the services, products and teams have evolved over time according to the innovations of the insights industry and the requirements of the firm's customers.

Today, FlexMR is working towards understanding exactly how AI might fit into future evolutions of InsightHub and the agency, and have plans to offer AI-enabled text and video analysis tools into it's platform offering. This move will enable FlexMR to focus on being a tech platform as opposed to a market research company, providing more stability and opportunities to invest in technology and people with certainty with a more scalable sustainable model. 

To learn more, read the full article here.

About In-Cumbria

In-Cumbria is a news organisation based in Cumbria, dedicated to sharing news and opportunities about and across the region. Their news is spread through a monthly magazine, of which they have just released their 100th edition, and an online website. In addition to communicating notable news, they have also created an awards event specifically for celebrating the achievements of local businesses throughout the county.