--- title: Gareth Bowden Explores Customer Empowerment at IIEX Europe description: GreenBook Future List Honoree and FlexMR Head of Operations, Gareth Bowden, will explore why brands should embrance customer empowerment at IIEX Europe 2022. image: https://resources.flexmr.net/hubfs/Marketing_Files/Resources/Image_Cards/gareth_bowden_iiex_europe_2022.png --- close ## Ready to level up your insights? Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days. close ## Cost effective insights that scale Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options. 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Customer empowerment is not a new concept, with thought leadership [articles](https://www.forbes.com/sites/forbesagencycouncil/2021/11/04/welcome-to-the-age-of-customer-empowerment/?sh=3e5f80c38908) and seminars already calling upon businesses to recognise customers as the drivers of commercial success and act accordingly. Customers are more connected to each other and brands than ever before and are incredibly influential on a global scale. Market research is the key to helping businesses prepare to ride the wave of customer empowerment towards success. ## Preparing for the Age of Empowerment As FlexMR CMO, Chris Martin, has previously commented, “*The modern business adopts a philosophy that recognizes customers as the drivers of commercial success — not product, sales, or even revenue.*” For many, this is enough. But those looking to the future are more aware of how customers will change business practices and the parameters for success. These are the businesses that are already embracing the tide of customer empowerment bearing down upon them and reaping tangible results. Against this new paradigm, insight teams hold the keys to success. Gareth will explain how stakeholders are already exploring the power of new research methods and technologies that generate high-quality insights, perfect for influencing key business decisions. His presentation will also touch on the four steps to truly thriving in the age of customer: 1. Centralizing insight, research and data - enabling increased access to market research, data and insights means stakeholders are able to make important decisions in the moment without having to wait for new research, unless real-time insights are a must. 2. Gathering quant and qual at scale – increasing the amount of quantitative and qualitative data generated at any one time typically means more accurate, relevant and overall better insights for stakeholders to use. 3. Building efficiencies to drive productivity – as data volumes increase it’s vital to prioritize efficiency and tools that maximize productivity. These efficiencies will allow for quicker insight-influenced decisions made within the business. 4. Turning influence into action – insights are useless without stakeholders acting upon them. One of the most important measurable success parameters for how powerful insights are can only be found in the success of the actions taken upon them. Empower stakeholders to act on insights. To learn more about Gareth’s talk on preparing for the age of customer empowerment and to register to attend the IIEX Europe event, check out the event [website](https://events.greenbook.org/iiex-europe/agenda/session/881348) now. ### About IIEX Europe IIEX is the insight innovation exchange. Imagined and produced by [GreenBook](https://www.greenbook.org/), these events, hosted across the globe, are not just another conference - they are some of the most prestigious consumer insights events in the world. Originating in 2014, IIEX Europe was built on the principle that it takes collaboration, innovation, and honest conversation to move our industry forward. After two long years, IIEX couldn't be more excited to return to the picturesque city of Amsterdam for a refreshing two-day exchange of future-defining innovation. Join the leading voices in market research on June 21-22 to connect with like-minded professionals, startups, marketers, data scientists, and businesses from around the globe to discover new ideas and disruptive tech in a collective effort to realize and evolve the future of insights. [View All Resources](https://resources.flexmr.net/) ### For press enquiries To discuss press and media enquiries please contact Christopher Martin, FlexMR CMO, by email at [chris.martin@flexmr.net](mailto:chris.martin@flexmr.net) or via telephone on 015395 65455. ### Arrange a meeting We love to meet passionate research and insight professionals. If you'd like to arrange a chat with one of our team at an event we'll be attending, contact Chris Martin by email at [chris.martin@flexmr.net](mailto:chris.martin@flexmr.net) or via telephone on 015395 65455. ### Heading ### Subscribe Want to be notified when new MRX Lab podcast episodes are published? 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