On Jul, 17 2021
For Immediate Release: 13/07/2021. London, UK.
FlexMR, The Insights Empowerment Company, ranked #44 on the 2021 annual Greenbook GRIT Most Innovative Suppliers list.
Every year, leading market research publication Greenbook, survey suppliers and buyers across the insights industry to compile the most comprehensive strategic planning tool available – the GRIT Report. This year, over 3,000 industry peers took part in the annual survey to create a complete snapshot of the sector.
Included within this annual report is the coveted GRIT 50 List. This list seeks to identify the firms that are successfully embedding innovation into their brand, capturing both mind and market share as a result. FlexMR are proud to have debuted at #44 on the 2021 list, in addition to ranking #23 in the technology providers category and #15 in the qualitative research category.
FlexMR CEO, Paul Hudson, said, “Despite the significant challenges that all companies have faced over the past twelve months, we have doubled down on innovation and our belief in the creativity of our teams. I am proud of the culture that we have developed - and the trust placed in our staff to really understand and interpret innovative solutions to the needs of research buyers. I believe through new survey and video technology, thoughtfully designed and developed alongside supporting services, we have been able to add real value to the industry. It’s great to see the results of these efforts reflected within our GRIT 50 debut.”
FlexMR has launched a range of new updates to the InsightHub platform and service offering across the past year. New technology releases have included an integrated tool for video focus groups and in-depth interviews, continuous upgrades to the firm’s flowchart-based survey scripting tool, as well as an in-browser tool for curating and editing video captured from across the platform.
The firm also has plans to introduce a sweeping selection new services, in response to emerging industry needs. The first of these, Video Close Connections, was launched in June 2021 and aims to bring stakeholders closer to customers in a direct, impactful and interactive environment.
Chris Martin, FlexMR Chief Marketing Officer, stated, “To be recognised as part of the GRIT 50 is an honour. It reflects the hard work of the full FlexMR team, both in efforts to consistently innovate and grow the philosophy of insights empowerment across the globe. We are proud to be considered an innovative market leader and of the culture that we have created – where our innovations are grounded and produce better outcomes for all clients.”
For the past decade, the GRIT Top 50 has remained a key metric used by the insight industry to understand the shape and nature of the market. Through the lens of innovation, the list acts as a brand tracker – highlighting market awareness and becoming as a reliable proxy for performance. Greenbook comment that the companies on the list are those that are pushing the industry to deliver better outcomes for all.
The full report, including the GRIT Top 50, can be read here.
Greenbook aims to connect marketers and market researchers with the people, information and ideas that will generate big results for their companies. The teamserve the market research industry through new research on the industry (GRIT Publications), IIeX events, webinars and online training, the future focused GreenBook blog, and the GreenBook Directory - the ultimate guide for buyers of market research.
FlexMR is a technology led market research firm that helps brands inform every decision with relevant insight. We believe access to a powerful mix of qualitative and quantitative tools, all in one place, enables marketing teams to maximise return on research budgets and gain a competitive edge in the global marketplace. Our team is committed to providing the technology, expertise and vision to deliver insight capable of making a real, tangible difference. For more information, visit www.flexmr.net.