For Immediate Release: 31/08/2022. London, UK.
In the GreenBook GRIT Report 2022, FlexMR has been named as one of the top 50 most innovative suppliers in the Insights Industry.
GreenBook has named FlexMR as one of the top 50 most innovative suppliers in the Insights Industry in their quarterly GRIT report. The GRIT Business and Innovation report is designed to do two things: identify how much the brand attribute of innovation drives brand awareness and what the term ‘innovation’ means to the insights industry. Innovation has become a core objective at FlexMR, as they have worked hard in the past few years to revolutionise their offering and integrate insights empowerment into the daily lives of stakeholders.
Alongside FlexMR in the Top 50 Most Innovative Suppliers are some of the biggest and best names in the Insights Industry, with returning high rankers including Ipsos, Dynata, and Kantar. FlexMR made its debut on the Top 50 Most Innovative Suppliers list in 2021, at position #44. This year FlexMR has moved up 11 places, taking its place at the #33 spot, and also has positions on the technology suppliers list at #15 and the full-service agency list at #21. This dramatic rising in the ranks can be strongly attributed to the efforts in building on the previous success of their trademarked InsightHub platform – a centralised, collaborative space to conduct vital market research experiences with specialised tools, such as SurveyMR, Focus GroupMR, and more recently VideoMR and NumbersMR.
Paul Hudson, Chief Executive Officer of FlexMR, says, “To be recognised on such a global scale for the innovative work we have been doing at FlexMR is an incredible achievement. We have always competed with these larger insight agencies, and to be ranked as one among them on a list dedicated to spotlighting innovation is uplifting. It is a tribute to every person in our organisation who has worked hard to create new ways of supporting our clients and develop innovative tools and best practices that are already resulting in high quality, directly actionable insights.”
In previous GRIT reports, GreenBook note that the industry is now working within a spectrum of ‘technology-led at one end and ‘service-led’ at the other. At FlexMR, they are operating firmly in the middle, with access to their own insights platform technology while also building a partnership-based range of services that help client stakeholders to integrate insights into the very core of their decision-making processes.
The recent innovations in their technology and service offerings have resulted in the firm’s first integrated analysis and distribution suite for video data, and their new agile Close Connection Programmes that facilitate fast, powerful conversations between key customers and decision-makers.
Annette Smith, FlexMR’s Technology Manager says, “We have all worked incredibly hard to generate and implement innovative ideas throughout all areas of FlexMR, from developing key services to creating great new tools that will fully engage stakeholders and change the way in which our clients conduct research and communicate insights. I’m so proud that we have found our way onto the GRIT Top 50 Most Innovative Suppliers list.”
About GreenBook
The Greenbook mission is to connect marketers and market researchers with the people, information and ideas that will generate big results for their companies. They serve the market research industry through: Research on the industry (GRIT Publications), IIeX events, Webinars and online training, GreenBook Blog (charting the future of the industry), and the GreenBook Directory, the ultimate guide for buyers of market research.
About FlexMR
FlexMR is the Insights Empowerment Company. As markets grow and consumers evolve, brands must fight to stay at the forefront of industry. To succeed in this competitive landscape, research teams need an insights partner they can rely on. A partner dedicated to their success. That’s what we do. We thrive on making insight more relevant, more accessible and more impactful - whilst overcoming the challenges that modern research, product and marketing teams face.
