---
title: FlexMR at the Insight Platforms Communities Summit 2020
description: FlexMR's Paul Hudson and Dr Katharine Johnson will be delivering a session on convergence, creativity and collaboration at the first ever Insight Platforms Communities Summit. Everyone will have the chance to see Paul and Katharine speak at this free, online conference on 26th March 2020.
image: https://resources.flexmr.net/hubfs/Marketing_Files/Resources/Image_Cards/insight_platform_communities.png
---

close

## Ready to level up your insights?

Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days.

close

## Cost effective insights that scale

Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options.

[![FlexMR logo](https://www.flexmr.net/skin/images/images-custom/2b221b67-b091-4584-9017-872ee2ddf960-logo.svg)](https://www.flexmr.net/)

Book a Demo Request Pricing [Contact Us](https://www.flexmr.net/contact/)

Menu

- [Home](https://www.flexmr.net/)
- [InsightHub](https://www.flexmr.net/insighthub/) 
    - [What is InsightHub?](https://www.flexmr.net/insighthub/)
    - [Data Collection](https://www.flexmr.net/insighthub/data-collection/)
    - [Data Analysis](https://www.flexmr.net/insighthub/data-analysis/)
    - [Data Activation](https://www.flexmr.net/insighthub/data-activation/)
    - [Research Templates](https://blog.flexmr.net/topic/survey-templates/)
    - [Information Security](https://www.flexmr.net/insighthub/information-security/)
- [Services](https://www.flexmr.net/services/) 
    - [Our Expert Services](https://www.flexmr.net/services/)
    - [Support & Education](https://www.flexmr.net/services/support-and-education/)
    - [Consultative Services](https://www.flexmr.net/services/consultative-services/)
    - [Insight Delivery](https://www.flexmr.net/services/insight-delivery-services/)
    - [Research Methods](https://www.flexmr.net/methods/)
    - [Sectors We Work With](https://www.flexmr.net/sectors/)
- [About](https://www.flexmr.net/about/) 
    - [About Us](https://www.flexmr.net/about/)
    - [Leadership](https://www.flexmr.net/about/leadership/)
    - [Meet the team](https://www.flexmr.net/about/meet-the-team/)
    - [Advisory Board](https://www.flexmr.net/about/advisory-board/)
    - [Press & Media](https://resources.flexmr.net/tag/press)
    - [Accolades](https://www.flexmr.net/about/accolades/)
    - [Careers](https://www.flexmr.net/about/careers/)
- [Blog](https://blog.flexmr.net/)
- [Resources](https://resources.flexmr.net)
- [Contact](https://www.flexmr.net/contact/)
- [Book a Demo](https://resources.flexmr.net/)
- [Request Pricing](https://resources.flexmr.net/)

- [Home](https://www.flexmr.net/)
- [InsightHub](https://www.flexmr.net/insighthub/) 
    - - [What is InsightHub?](https://www.flexmr.net/insighthub/)
          - [Data Collection](https://www.flexmr.net/insighthub/data-collection/)
          - [Data Analysis](https://www.flexmr.net/insighthub/data-analysis/)
          - [Data Activation](https://www.flexmr.net/insighthub/data-activation/)
          - [Research Templates](https://blog.flexmr.net/topic/survey-templates/)
          - [Information Security](https://www.flexmr.net/insighthub/information-security/)
    - ![Camp InsightHub](https://resources.flexmr.net/hubfs/Website_Files/Images/Navigation/camp_insighthub_nav.png)
      
      Embark on a new adventure. Join Camp InsightHub, our free demo platform, to discover the future of research.
      
      
      
      [Sign Up Today](https://insighthub.flexmr.net/users/new)
    - ![FlexMR InsightHub](https://resources.flexmr.net/hubfs/Website_Files/Images/Navigation/insighthub_screenshot.png)
      
      Read a brief overview of the agile research platform enabling brands to inform decisions at speed in this PDF.
      
      
      
      [Download Brochure](https://resources.flexmr.net/hubfs/Public_Files/InsightHub_Brochure.pdf)
    - ### InsightHub on the Blog
      
      
      
          - [Surveys, Video and the Changing Face of Agile Research](https://blog.flexmr.net/surveys-video-changing-agile-research)
          - [Building a Research Technology Stack for Better Insights](https://blog.flexmr.net/research-technology-stack)
          - [The Importance of Delegation in Managing Insight Activities](https://blog.flexmr.net/delegation-importance-insight-activities)
          - [Common Insight Platform Pitfalls (and How to Avoid Them)](https://blog.flexmr.net/platform-pitfalls-how-to-avoid-them)
- [Services](https://www.flexmr.net/services/) 
    - - [Our Expert Services](https://www.flexmr.net/services/)
          - [Support and Education](https://www.flexmr.net/services/support-and-education/)
          - [Consultative Services](https://www.flexmr.net/services/consultative-services/)
          - [Insight Delivery Services](https://www.flexmr.net/services/insight-delivery-services/)
          - [Research Methods](https://www.flexmr.net/methods/)
          - [Sectors We Work With](https://www.flexmr.net/sectors/)
    - ![FlexMR Services Team](https://resources.flexmr.net/hubfs/Website_Files/Images/Navigation/services.jpg)
      
      Our services drive operational and strategic success in challenging environments. Find out how.
      
      
      
      [Download Brochure](https://resources.flexmr.net/hubfs/Public_Files/Brochures/FlexMR_Services_Brochure.pdf)
    - ![Video Close Connection Programme](https://resources.flexmr.net/hubfs/Website_Files/Images/Navigation/video_services.jpg)
      
      Close Connections bring stakeholders and customers together for candid, human conversations.
      
      
      
      [Read Press Release](https://resources.flexmr.net/close-connections-launch)
    - ### Explore our Practices
      
      
      
          - [Communities Practice](https://www.flexmr.net/insighthub/)
          - [Closeness Practice](https://www.flexmr.net/practices/customer-closeness/)
          - [CX Practice](https://www.flexmr.net/practices/customer-experience/)
          - [Insight Communications Practice](https://www.flexmr.net/practices/insight-communications/)
- [About](https://www.flexmr.net/about/) 
    - - [About Us](https://www.flexmr.net/about/)
          - [Leadership](https://www.flexmr.net/about/leadership/)
          - [Meet the Team](https://www.flexmr.net/about/meet-the-team/)
          - [Advisory Board](https://www.flexmr.net/about/advisory-board/)
          - [Press & Media](https://resources.flexmr.net/tag/press)
          - [Accolades](https://www.flexmr.net/about/accolades/)
          - [Careers](https://www.flexmr.net/about/careers/)
    - ![FlexMR Credentials Deck](https://resources.flexmr.net/hubfs/Website_Files/Images/Navigation/flexmr_credentials.png)
      
      The FlexMR credentials deck provides a brief introduction to the team, our approach to research and previous work.
      
      
      
      [Download Credentials](https://resources.flexmr.net/hubfs/Public_Files/Brochures/FlexMR_Credentials.pdf)
    - ![FlexMR Insights Empowerment](https://resources.flexmr.net/hubfs/Website_Files/Images/Navigation/insights_empowerment.png)
      
      We are the insights empowerment company. Our framework addresses the major pressures insight teams face.
      
      
      
      [Download Brochure](https://resources.flexmr.net/hubfs/Public_Files/Brochures/Insights_Empowerment_Brochure.pdf)
    - ### Latest News
      
      
      
          - [Insight as Art Shortlisted for AURA Innovation Award](https://resources.flexmr.net/aura-innovation-award-2021)
          - [FlexMR Launch Video Close Connection Programme](https://resources.flexmr.net/close-connections-launch)
          - [VideoMR Analysis Tool Added to InsightHub](https://resources.flexmr.net/videomr-launch)
          - [FlexMR Makes Shortlist for Quirks Research Supplier Award](https://resources.flexmr.net/quirksmr-mr-supplier-award-2020)
- [Blog](https://blog.flexmr.net) 
    - - [Latest Posts](https://blog.flexmr.net)
          - [Strategic Thinking](https://blog.flexmr.net/topic/strategic-thinking)
          - [Technology & Trends](https://blog.flexmr.net/topic/tech-trends)
          - [Research Methods](https://blog.flexmr.net/topic/research-methods)
          - [Practical Application](https://blog.flexmr.net/topic/practical-application)
          - [Insights Empowerment](https://blog.flexmr.net/topic/insights-empowerment)
          - [View Full Blog Archives](https://blog.flexmr.net/all)
    - ![FlexMR Close Connection Programme](https://resources.flexmr.net/hubfs/Website_Files/Images/Navigation/close_connection.png)
      
      Discover how to build close customer connections to better support real-time decision making.
      
      
      
      [Build Connections](https://blog.flexmr.net/practical-support-real-time-decisions)
    - ![Market Research Playbook](https://resources.flexmr.net/hubfs/Website_Files/Images/Navigation/market_research_playbook.png)
      
      What is a market research and insights playbook, plus discover why should your team consider building one.
      
      
      
      [Discover Playbooks](https://blog.flexmr.net/market-research-playbook)
    - ### Featured Posts
      
      
      
          - [Five Strategies for Turning Insight into Action](https://blog.flexmr.net/5-strategies-turn-insights-into-action)
          - [How to Design Surveys that Ask the Right Questions](https://blog.flexmr.net/effective-survey-design-guide)
          - [Scaling Creative Qual for Rich Customer Insight](https://blog.flexmr.net/scale-creative-qual-rich-understanding)
          - [How to Measure Brand Awareness: The Complete Guide](https://blog.flexmr.net/measure-brand-awareness)
- [Resources](https://resources.flexmr.net) 
    - - [All Resources](https://resources.flexmr.net)
          - [Client Stories](https://resources.flexmr.net/tag/case-studies)
          - [Whitepapers](https://resources.flexmr.net/tag/whitepapers)
          - [Events & Webinars](https://resources.flexmr.net/tag/events)
          - [The Open Ideas Panel](https://ideas.flexmr.net/auth/sign_in)
          - [InsightHub Help Centre](https://help.flexmr.net/en)
          - [FlexMR Client Network](https://www.linkedin.com/groups/9165407/)
    - ![Insights Empowerment Readiness Calculator](https://resources.flexmr.net/hubfs/Website_Files/Images/Navigation/insights_calculator.png)
      
      The insights empowerment readiness calculator measures your progress in building an insight-led culture.
      
      
      
      [Get Your Score](https://resources.flexmr.net/insights-empowerment-calculator)
    - ![MRX Lab Podcast](https://resources.flexmr.net/hubfs/Website_Files/Images/Navigation/flexmr_podcast.png)
      
      The MRX Lab podcast explores new and novel ideas from the insights industry in 10 minutes or less.
      
      
      
      [Listen Now](https://resources.flexmr.net/mrx-lab-podcast)
    - ### Featured Stories
      
      
      
          - [Specsavers Informs Key Marketing Decisions with InsightHub](https://resources.flexmr.net/specsavers)
          - [The Coventry Panel Helps Maintain Award Winning CX](https://resources.flexmr.net/coventry-building-society)
          - [Isagenix Customer Community Steers New Product Launch](https://resources.flexmr.net/isa-insights)
          - [Curo Engage Residents with InsightHub Community](https://resources.flexmr.net/curo)

![flexmr_resources](https://resources.flexmr.net/hs-fs/hubfs/Marketing_Files/Blogs/Headers/flexmr_resources.png?width=1900&name=flexmr_resources.png "flexmr_resources")

# Resources

## Recent Resources

- Filter By Type

[Events](https://resources.flexmr.net/tag/events)

# FlexMR at the Insight Platforms Communities Summit 2020

![Insight Platform Communities Summit](https://resources.flexmr.net/hubfs/Marketing_Files/Resources/Image_Cards/insight_platform_communities.png)

***Editor's Note: This Summit has now taken place. All sessions are available on-demand from the Insight Platforms website.***

We are excited to announce that our CEO, Paul Hudson, and our Client Success Manager, Katharine Johnson, will be part of the exciting lineup for the first ever [Insight Platforms Communities Summit](https://insightplatforms.com/summits/communities-summit-2020/). Everyone will have the chance to see Paul and Katharine deliver the seminar at this free online conference on 26th March 2020.

Speaking at 11am GMT, Paul Hudson will be delivering a talk on how insight communities are evolving and how we can take the most advantage of them in the name of actionable insights. After the talk, Katharine will take over for the live Q&A session, and answer as many of the questions as she can in the time remaining.

### Convergence, Creativity and Collaboration

Consumer research communities have come a long way since their conception; with the help of technological catalysts throughout the last few decades, insight communities have gone from strength to strength, moved online, and as such have become vast networks of burgeoning creativity and complex data.

In this session, Paul and Katharine will identify three ways in which insight communities are evolving to help researchers make better use of available data, and will highlight techniques for immersing decision makers in it. Firstly, they’ll be focussing on how insight communities are benefitting from both passive and active forms of convergence, with organisation mergers providing a myriad of benefits through the convergence of software, data, and workflows.

One of the consequences of merging software and data leads us onto the second evolutionary aspect: collaboration. Collaboration is strongly encouraged anyway, but the convergence will allow collaboration to be easier through democratisation, for example, which will thus enable clients to reap results and share them easier throughout the whole organisation. But the sharing of these results still needs work. We need to be able to harness the creativity spewing from these insight communities in such a way that will engage stakeholders in the results in order to propel the organisation into action.

This evidently is the third aspect that Paul and Katharine will focus on. Creative reporting has gained a lot of traction recently, however, there is still a long way to go before we can present truly engaging reports. After just half an hour, you’ll be equipped with a selection of easy-to-use strategies that will turn your insight community from a data collection platform into a core business asset.

**Key Takeaways**

- Understand how communities are due to evolve in the future
- Explore how convergence has made online communities stronger
- Learn how to truly collaborate on research through evolving communities
- Discover new creative techniques to enhance the research experience

#### About the Communities Summit

The [Insight Platforms Communities Summit](https://insightplatforms.com/summits/communities-summit-2020/) is a free, virtual conference for customer insight, user research and customer experience leaders. Whether you're experienced in communities or just starting out, you will learn valuable real-world lessons from leaders in the field. Get tips from experts and reduce the risk of learning the hard way. See case studies from a wide range of industries to help you plan your own communities. Find out what it takes to sustain healthy, long-term communities of customers, partners, suppliers, patients and influencers.

[View All Resources](https://resources.flexmr.net/)

### For press enquiries

To discuss press and media enquiries please contact Christopher Martin, FlexMR CMO, by email at [chris.martin@flexmr.net](mailto:chris.martin@flexmr.net) or via telephone on 015395 65455.

### Arrange a meeting

We love to meet passionate research and insight professionals. If you'd like to arrange a chat with one of our team at an event we'll be attending, contact Chris Martin by email at [chris.martin@flexmr.net](mailto:chris.martin@flexmr.net) or via telephone on 015395 65455.

### Heading

### Subscribe

Want to be notified when new MRX Lab podcast episodes are published? Subscribe to receive updates and listen around the web using any of the services below.

| [![Listen on Spotify](https://resources.flexmr.net/hubfs/Marketing_Files/Resources/Page_Elements/Listen%20on%20Spotify.png "Spotify")](https://open.spotify.com/show/41uzFHsnjPbOrSIxbU13Vw) | [![Listen on Anchor](https://resources.flexmr.net/hubfs/Marketing_Files/Resources/Page_Elements/Listen%20on%20Anchor.png "Anchor")](https://anchor.fm/flexmr) | [![Listen on Podbean](https://resources.flexmr.net/hubfs/Marketing_Files/Resources/Page_Elements/Listen%20on%20Podbean.png "Podbean")](https://flexmr.podbean.com/) |
| --- | --- | --- |

![](https://www.flexmr.net/skin/images/images-custom/48f118ee-cef9-42d6-b60b-5575d5ac26e3-flexmr_footer.svg)

- [Home](https://www.flexmr.net/)
- [Contact Us](https://www.flexmr.net/contact/)
- [Privacy Policy](https://www.flexmr.net/legal/privacy/)
- [Cookie Policy](https://www.flexmr.net/legal/cookies/)
- [Terms of Use](https://www.flexmr.net/legal/terms-of-use/)

[Follow us on Facebook](https://www.facebook.com/flexmr/)

[Follow us on Twitter](https://twitter.com/_flexmr)

[Follow us on LinkedIn](https://www.linkedin.com/company/flexmr)

[Follow us on YouTube](https://www.youtube.com/c/FlexmrNetOnlineResearch)

[![Grit Top 50 Logo](https://www.flexmr.net/uploads/photo-gallery-include-images/34/44258f4d-7452-40d6-bb23-0e220c8ba21f.png)](https://www.greenbook.org/mr/grit/business-innovation-edition)

[![ISO 27001 Alcumus](https://www.flexmr.net/uploads/photo-gallery-include-images/34/fa89f9b3-d866-43b8-8de0-4a052a9053d8.png)](https://www.alcumus.com/en-gb/certification/iso-27001/)

[![Cyber Essentials Plus Logo](https://www.flexmr.net/uploads/photo-gallery-include-images/34/cba57df6-75a2-4544-9599-dcc0c2f14b79.png)](https://resources.flexmr.net/hubfs/Public_Files/Other/FlexMR_Cyber_Essentials_Certificate.pdf?__hstc=163229475.dde2c3d212762f49b059c9f62e7537a0.1624542718433.1626339489304.1626701624468.7&__hssc=163229475.2.1626701624468&__hsfp=3142549060)

© FlexMR 2021. All rights reserved.

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Chris Martin",
    "url" : "https://resources.flexmr.net/author/chris-martin"
  },
  "dateModified" : "2021-07-23T14:17:02.027Z",
  "datePublished" : "2020-01-30T13:21:00.000Z",
  "headline" : "FlexMR at the Insight Platforms Communities Summit 2020",
  "image" : [ "https://resources.flexmr.net/hubfs/Marketing_Files/Resources/Image_Cards/insight_platform_communities.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://resources.flexmr.net/insight-platforms-communities-summit-2020",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://resources.flexmr.net/hubfs/Website_Files/Images/Logos/flexmr_logo_amp.png"
    },
    "name" : "FlexMR"
  }
}
```