FlexMR’s CEO, Paul Hudson, will be presenting a masterclass-style presentation at the Insight Platform’s Digital Qualitative Summit, which takes place on 14th and 15th July this year. Paul will be tackling the subject of using insightful video to help drive stakeholder decisions on 14th July at 11am (BST).
Video is fast becoming an integral part of the research process, with video data collection, video data analysis, and video reporting, insight professionals are learning quickly how to deal with video as an everyday task. In this talk, Paul will discuss specifically how to embed insightful video into research programmes.
Five Ways to Influence Decisions
We are over ninety percent more likely to remember stories told by video compared to text. Seven in ten decision-makers prefer videos over written reports. And participants share, on average, more than eight times more detail in video then they do in text.
With all this data on video in research, it is becoming well-known that video drives better decisions, so how can insight professionals make the most of video qual?
Join FlexMR to learn five distinct ways to embed insightful, influential video into your research programmes. From scalable video surveys and in-depth focus groups to crafting sharable showreels and running successful stakeholder connections – we will cover techniques, simple steps and best practices supported by real-world data.
Key Takeaways:
- Learn how to embed video into research programmes
- Discover the impact of video on stakeholder decision-making processes
- Explore the ways video amplifies stakeholder connection to research
About the Digital Qual Summit
Insight Platforms is the directory, learning and events hub for market research, user research, customer experience and analytics. In 2020 lockdowns, social distancing and remote working triggered a Cambrian explosion in online qualitative research. For anyone who wants to learn about the latest developments in qualitative market and UX research, the Insight Platforms virtual summit will showcase the most innovative digital methods, tools and case studies for qualitative and UX insight generation.
