Maria Twigge, Chief Sales Officer at FlexMR, attended the Richmond Market Insights Forum on 5th June 2025 to network with both agency and client-side insight experts from across the industry. This year, the Richmond Market Insight Forum debuted their new podcast in partnership with Your Video Team, and interviewed many key insight experts on a variety of topical industry matters, including Maria who spoke on Customer Salience.
On Customer Salience, the 4C Framework, and Customer Closeness
The podcast host introduced the episode by asking Maria all about how FlexMR is helping organisations embed customer salience into every level of decision-making. To which, Maria shares how FlexMR’s InsightHub and consultancy services enable businesses to keep their customer front of mind—ensuring insight isn’t just gathered, but actually used. From always-on panels to decision audits, Maria champions a smarter way to engage stakeholders and create action from insight.
Maria has been attending the Richmond Market Insight Forum for over a decade, and explains how she believes the event’s unique format consistently connects her team with senior decision-makers, builds lasting partnerships, and sparks meaningful conversations across the industry.
To end the interview, Maria shares her top tip at the behest of the host, which is: “Don’t just study your customer—understand your stakeholders too.”
Watch the full interview to find out more about Customer Salience and the Richmond Market Insights Forum now: https://bit.ly/4f8a6dy
About The Richmond Market Insights Forum
The Richmond Market Insight Forum, now in its 19th year will play host to 120 senior insight and research professionals and 60 research service providers.
The aim of our event is to put you in touch with your peer group, create lasting business relationships whilst providing high profile industry speakers within our CPD accredited conference programme.
The Richmond Market Insight Forum allows you to make new connections with people face to face, in person, real time. We believe in the power of being present. In a technological era, face to face interaction is still the most effective way of forming collaborative business connections.
