FlexMR are attending the Market Research Society’s Annual Conference on 12th March 2024 as Bronze Sponsors of the event and a speaker in one of the available sessions. The MRS Annual Conference event celebrates the talent and explores the issues prevalent in the insights industry at this moment in time, with a variety of speakers across three tracks, one of which is a panel that will be attended by two from the FlexMR contingent.
FlexMR at the MRS Annual Conference
FlexMR are thrilled to be bronze sponsors of the 2024 MRS Annual Conference, the theme of which is Applied Transformation, how to thrive in the new now. This is a vital theme that sparks many important conversations across the industry, many of which can be found in the programme of this event.
Market Research Room 101
Ever wondered what the research industry could do without? The first session FlexMR will feature in is the gameshow-style big panel at 2:20pm and will provide many answers to this question. In this interactive gameshow, two teams of client- and agency-side industry leaders will put forward their contenders to be banished for good and then the audience gets to cast the final vote. Is it time to bid adieu to impact? Say goodbye to a seat at the top table? Call for the death of the debrief? Nothing is off the table and the audience decides which contender is locked away in the Room 101 vault.
Market Research Room 101 will be hosted by Lucy Davidson, Founder and MD of Keen as Mustard Marketing, and feature FlexMR's Paul Hudson and Danny Russell as 'contestant' speakers, as well as a range of insight experts from Viking Cruises, Close Brothers, Lowell, and Haleon. These insight experts will be sharing the aspects of market research that they despise and want sent to Room 101, debating it out amongst themselves to make their strongest case.
For more details on the MRS Annual Conference and FlexMR’s participation, check out the MRS Annual Conference programme now.
About MRS Annual Conference
The 2024 MRS Annual Conference will celebrate all that is excellent in our sector and address the transformative issues facing agencies and in-house teams. The multi-stream format includes 28 carefully curated sessions, 31 client perspectives and 3 fascinating keynote sessions providing tailored content for every member of your team – from owner to new executive. The insights from conference will help you navigate the changing insights landscape, provide practical advice on improving skills, processes and operations and showcase what excellence in the sector looks like.
