On 21st September 2023, FlexMR Client Relationship Manager Charlotte Duff and British Gas Business Customer Research Manager Stuart Hotchkiss, will take to the stage as part of the MRS B2B Research 2023 Summit. Taking place at the Radisson Blu Edwardian in London, this one-day conference will be a showcase for insight in the new business landscape.
As part of this showcase, Charlotte and Stuart will present how British Gas Business transformed a piece of high impact pricing research into long-term action. For more than a decade, the energy company has maintained an active panel of enterprise and small business energy consumers. This is the story of a simple pricing tracker, fielded to panellists, that was catapulted to company-wide fame in mid-2022 and how it continues to have impact today.
Hear the secrets of building a cost-effective and engaged B2B panel, how video responses from research respondents can closely connect stakeholders to customers, how to capitalise on a high impact debrief to drive long-term business action, and a simple responsive model for getting more out of your tracking data.
Key Takeaways
- Tactics for elevating research from tactical to strategic input
- A real-life example of an impactful pricing tracker and debrief
- Novel approaches to generating long-term stakeholder interest
- Storytelling and video approaches that inspire, shock and engage
To learn more about the session and sign up for the 2023 B2B Research Summit, visit the MRS website here.
About MRS B2B Summit
As we move on from the pandemic, agile operating models, multi-channel engagement and better customer experiences are the new norms across the B2B landscape. Buyer behaviour is evolving, and customers simply expect more. The quest for B2B insights to build business resilience and support decision making has never been greater.
Join the MRS B2B Research summit to gain fascinating insights into this new business environment. Hear how B2B leaders are employing a range of qualitative and quantitative methodologies to help them adapt to new expectations and transform business strategy, customer experience and product Innovation.
