On 15th June 2023, FlexMR Chief Sales Officer Maria Twigge will take to the stage as part of the MRS Storytelling Summit 2023. This face to face conference will shine a spotlight on compelling narratives and insight that inspires change. Hosted at the Radisson Blu Edwardian London, attendees will hear from Mars, Nationwide, UKTV, Pernod Ricard, Samworth Brothers, Colart, Scientific Games and many more.
Maria will be sharing how can researchers help decision-makers create their own, data-driven narratives about customers that support their day-to-day roles. In this practical session, you'll learn the role of collaborative storytelling in delivering impactful insight that sticks. We'll share examples of asynchronous, online collaboration, reporting styles that draw on pattern interruption and the steps insight pros can take to build successful customer connection programmes.
FlexMR are the primary sponsors of the Storytelling Summit, in which you'll also be able to hear new, creative and immersive storytelling approaches, discover the art of telling insight led stories that stir emotions and drive action, learn to embed consumer stories at the centre of your organisation, hone your storytelling skills based on lessons from theatre, journalism and film, plus understand and influence the stories that consumers tell themselves.
The conference will be chaired by Martin Lee, Co-Founder of Acacia Avenue and run from 9:45am until 5:00pm - with refreshments and lunch provided.
Key Takeaways
- How to use collaborative technologies to engage stakeholders
- The role of interactive mediums in telling compelling stories
- Creative techniques and ways to present qualitative debriefs
- The role of storytelling in building a culture of customer salience
To learn more about the session and sign up for the 2023 Consumer Qual Summit, visit the MRS website here.
About MRS Storytelling Summit
Discover narratives that move audiences to action. Gain the tools to transform your storytelling and get inspired by new ideas of how best to capture and share insight led stories. A day of case studies and skills tutorials that addresses everything from delivering great presentations to thinking outside the box with innovative, immersive and impactful modes of insight delivery.
