On Thursday 17th June at 12pm (GMT), Chris Martin will be presenting FlexMR’s Insight as Art campaign at the Market Research Society’s Storytelling Summit. Entitled How Art Can Tell Insightful Stories, Chris will set out to discuss the value of more creative reporting as demonstrated by the results of the campaign.
How Art Can Tell Insightful Stories
Insight is an extremely provocative source of information, but we put it in what has become one of the most unengaging forms of report that displays numerical data as charts, graphs, and tables in wordy written reports. Not everyone has time or the attention span to power through traditional written reports, so how can we innovate this area enough to re-engage stakeholders and supercharge insights?
In the last two years, Chris Martin has led a team to create a new form of insight report using art as a powerful communicator instead of numbers. The Insight as Art campaign was first run in 2019 and relaunched in 2020, during which, more than fifty brands worked with FlexMR; each of these experiences transformed complex and nuanced qual consumer opinions into artistic abstractions that engrain themselves into stakeholder memories and influence decisions over the long term.
In this session, FlexMR Chief Marketing Officer, Chris Martin, shares ten of the most successful artworks they created in the Insights as Art campaign, and the secrets behind them. Delegates at the MRS Storytelling Summit will gain insights into the research and the creative process that makes artistic storytelling possible, the theoretical frameworks that support the methodology and how to effectively engage audiences with abstract outputs.
Key Takeaways:
- Discover how to push the boundaries of creativity in insight reporting
- Explore the ways in which art can be a boon to market research
- Understand innovative storytelling techniques that convey powerful messages
About MRS Storytelling Summit
The MRS Storytelling Summit will showcase creative examples of how to turn research findings into meaningful and persuasive narratives that stir emotions, embed deep understanding and drive change. Learn the tools to craft compelling stories from your research and hear innovative ideas for how to communicate insight stories that maximise the reach and impact of insight projects with stakeholders.
