--- title: Chris Martin Exhibits Insight as Art at MRS Storytelling Summit description: FlexMR CMO, Chris Martin, will exhibit FlexMR's Insight as Art campaign at the MRS Storytelling Summit this year, guiding attendees through the research process and creative design that makes artistic storytelling possible. image: https://resources.flexmr.net/hubfs/Marketing_Files/Resources/Image_Cards/60090%20EVENT%20SUMMARY_Chris%20Martin%20Presents%20Insight%20as%20Art%20at%20MRS%20Storytelling%20Summit_Blog.png --- close ## Ready to level up your insights? Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days. close ## Cost effective insights that scale Quality insight doesn't need to cost the earth. 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Entitled *How Art Can Tell Insightful Stories*, Chris will set out to discuss the value of more creative reporting as demonstrated by the results of the campaign. ### How Art Can Tell Insightful Stories Insight is an extremely provocative source of information, but we put it in what has become one of the most unengaging forms of report that displays numerical data as charts, graphs, and tables in wordy written reports. Not everyone has time or the attention span to power through traditional written reports, so how can we innovate this area enough to re-engage stakeholders and supercharge insights? In the last two years, Chris Martin has led a team to create a new form of insight report using art as a powerful communicator instead of numbers. The Insight as Art campaign was first run in 2019 and relaunched in 2020, during which, more than fifty brands worked with FlexMR; each of these experiences transformed complex and nuanced qual consumer opinions into artistic abstractions that engrain themselves into stakeholder memories and influence decisions over the long term. In this session, FlexMR Chief Marketing Officer, Chris Martin, shares ten of the most successful artworks they created in the Insights as Art campaign, and the secrets behind them. Delegates at the MRS Storytelling Summit will gain insights into the research and the creative process that makes artistic storytelling possible, the theoretical frameworks that support the methodology and how to effectively engage audiences with abstract outputs. **Key Takeaways:** - Discover how to push the boundaries of creativity in insight reporting - Explore the ways in which art can be a boon to market research - Understand innovative storytelling techniques that convey powerful messages #### About MRS Storytelling Summit The [MRS Storytelling Summit](https://www.mrs.org.uk/event/conferences/storytelling-virtual-summit) will showcase creative examples of how to turn research findings into meaningful and persuasive narratives that stir emotions, embed deep understanding and drive change. Learn the tools to craft compelling stories from your research and hear innovative ideas for how to communicate insight stories that maximise the reach and impact of insight projects with stakeholders. [View All Resources](https://resources.flexmr.net/) ### For press enquiries To discuss press and media enquiries please contact Christopher Martin, FlexMR CMO, by email at [chris.martin@flexmr.net](mailto:chris.martin@flexmr.net) or via telephone on 015395 65455. ### Arrange a meeting We love to meet passionate research and insight professionals. If you'd like to arrange a chat with one of our team at an event we'll be attending, contact Chris Martin by email at [chris.martin@flexmr.net](mailto:chris.martin@flexmr.net) or via telephone on 015395 65455. ### Heading ### Subscribe Want to be notified when new MRX Lab podcast episodes are published? 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