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MRX Lab Podcast

Exploring new & novel conversations from the fringes of the insights industry.

Effective Approaches to Research Design

In this episode of the MRX Lab from FlexMR, we speak with Sally Nicholls on how to approach the design stage of the research process. Drawing on years of industry experience, Sally highlights a number of the common challenges that insight professionals often face, and practical ways to overcome them.

In particular, we discuss the role of robust debate - finding the common ground between insight professionals and stakeholders. Additionally, Sally draws attention to the real-world considerations that must be factored into effective research design and cautions against an over-reliance on the research question alone.

Across the course of this 10 minute episode, we also touch on the role of the research design stage. It is not just an opportunity to pick out methodologies, sample frames and reporting techniques. It is also the only time to understand the questions being asked and the purpose that answers will serve. To this end, Sally underscores the importance of clarity and fully understanding the wider contexts that surround a project.

In a similar vein, Sally also suggests considering post-fieldwork stages during the design stage. Asking questions such as; what reporting methods will have the greatest impact on this group of stakeholders? What will make the results easiest to understand? How can insight be activated? These are the questions that will bridge the divide between fieldwork and overall project success - elevating results from background knowledge to vital business tools.


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