The New Age of Artificial Intelligence in Market Research

Artificial intelligence has taken the world by storm. With the latest advancements sending professionals in all industries running to adopt, looking to save time, energy and resources through automation. In market research, we are seeing new AI-based tools added to our marketplace every day - but we must consider the challenges still to overcome when looking to add these tools into our toolkits.

It is widely accepted that artificial intelligence, while still in its infancy, is one of the world's most promising new technologies. These tools have infiltrated all industries, and promise efficiencies beyond everyone's wildest dreams - including in market research.

Even though scepticism and wariness rumble underneath the surface of all industries, there have been massive leaps in AI technology advancement. The market research industry has seen a significant increase in the amount of tools available for insight experts, and discussions surrounding their use in all aspects of the research experience.

With new tools impacting areas such as research design, participant communication and engagement, and data analysis, we must remain consciously aware of the challenges and negative connotations of AI and its use. With artificial intelligence offering new permanent ways to alter the research experience, download the whitepaper now to find out: