Collaboration is a vital asset in any Customer Salience strategy; without collaboration, insights stay in silos and the resulting activation is sparse. But this is a challenge that insight experts have tussled with for years now, with a lack of stakeholder engagement in insights generation and activation proving to be a sticking point. How can insight teams encourage more collaboration in businesses to create better customer outcomes?

In the pursuit of Customer Salience in any organisation, the last stage after challenging the status quo, creating new impactful strategies, and connecting the right people is creating the right collaboration opportunities to help truly embed Customer Salience into a business. But getting more people to break down organisational barriers and work together can be tricky. 

There are many opportunities for collaboration that present themselves on a daily basis, including collaboration with key stakeholders and decision-makers and collaboration with customers. At the Customer Salience Summit 2025, there were plenty of innovative insights, fascinating case studies and exciting collaboration techniques shared to help our attendees Download the free whitepaper to learn:

• How to create impactful collaboration opportunities in businesses
• Directly from insight experts who spoke at the Customer Salience Summit 2025
• The different types of collaboration opportunities to explore
• How to wield the power of collaboration to embed Customer Salience in organisations