For Immediate Release: 30/09/2020. London, UK.
FlexMR, the technology-led insight agency, has been shortlisted as a finalist for the Market Research Supplier of the Year (2019 Revenue Below $10 Million) honour in Quirk’s Marketing Research and Insight Excellence Awards.
The winner of this category is to be announced at the virtual ceremony on 9th November 2020. All finalists in this category have demonstrated a commitment to quality work, client service and business performance.
For FlexMR, this represents the culmination of a record year. The firm has achieved significant growth, and focused heavily on efforts to deepen the strategic value it provides to clients. The other nominees in this category are Catalyx, Eyesee, and Sklar Wilton & Associates.
Paul Hudson, CEO of FlexMR said of the news,"Over the past few years, we have invested hugely in developing all aspects of the firm; from software to service, client experience to staff education. Quality work is always at the forefront of our minds, because we want to ensure that we can deliver outstanding research experiences that fit the needs of our clients.
I am proud of everyone at FlexMR, as we all work hard to push forward both ourselves and the wider industry. It is incredibly rewarding to see our continued growth and significant efforts reflected in this award nomination.”
Over the past year, the firm has made major improvements to its proprietary platform - InsightHub. The development team released the platform's first dedicated analysis tool, NumbersMR, which enables clients to manipulate and analyse data from multiple sources. Additionally, the firm's SurveyMR tool has been rebuilt from the ground up in order to deliver a revolutionary new user experience, based on flowchart scripting interfaces.
In the consultative arm of the business, FlexMR released a new line of Empowerment Services – designed in tandem with client feedback to take research further. Additionally, the launch of a new Help Desk, Client Success team and Onboarding team have offered additional value to existing and new clients.
Reaction to the news has been welcomed with excitement. Key FlexMR staff made the following comments.
Annette Smith, Technology Development Manager, said: "It's been amazing to help nurture InsightHub over the years from our own in-house tool to something that research and marketing teams from all kinds of businesses across the globe can employ to connect with their customers. The whole team has pulled together in these difficult times to design, develop and support even more powerful new features for InsightHub so it's great for that to be acknowledged."
Charlotte Duff, Insight Manager, said: "I know from experience how hard the FlexMR research team work, constantly pushing themselves to deliver the best for our clients. It’s fantastic to see both our client-facing output and performance behind-the-scenes recognised by the judges. This past year has been a challenge for the whole industry, so I’m even more proud to see both the business and so many talented individuals thrive."
Gareth Bowden, Research Project Manager, said: "On behalf of the entire research team at FlexMR, we are very proud to be nominated for this award. It reflects the culmination of a lot of hard work all in the name of delivering a flexible and high-quality service to our clients."
Grayling Ferguson, Help Desk Manager, said: "I'm really proud of everything we have achieved at FlexMR. We always strive to stay ahead in the industry, not just in terms of delivering customer-centric technology – but in our ability to provide the best possible support and service to our clients. To have our efforts recognised by Quirks is both incredibly rewarding and exciting."
About Quirks MR and Insight Excellence Awards
The Marketing Research and Insight Excellence awards consist of categories covering both individual and team achievements as well as awards for best projects, tools and those that use their talents to make the world a better place. For more information, visit the award website.
Powered by Quirk’s Media – the industry’s most respected provider of content, events and resources for marketing researchers – the awards shine a much-deserved spotlight on the researchers, vendors and products and services that are adding value and impact to marketing research.
About FlexMR
FlexMR is a technology led market research firm that helps brands inform every decision with relevant insight. We believe access to a powerful mix of qualitative and quantitative tools, all in one place, enables marketing teams to maximise return on research budgets and gain a competitive edge in the global marketplace. Our team is committed to providing the technology, expertise and vision to deliver insight capable of making a real, tangible difference. For more information, visit www.flexmr.net.
