For Immediate Release: 13th January 2022, London
Today, FlexMR has unveiled a new service that helps insight, product and marketing teams make day-to-day decisions at the speed of business.
The Rapid Response service from FlexMR aims to answer the kind of questions that often get left behind. Too small to form part of a strategic insight project, but nonetheless important to operational decision making. This launch follows in a string of new service innovations from the team – each designed to help research teams empower insights.
The new service offers access to a flexible, on-demand resource that works at the level of questions, not projects. And our quick turnaround delivers answers, vetted by a team of expert researchers, in a matter of hours or days. We believe this offers a distinct advantage over existing market solutions based on automated technology – combining the speed of online research with human oversight for guaranteed quality.
FlexMR Head of Research Operations, Gareth Bowden, says, “Insight teams have been under mounting pressure for years. As research and data becomes a more valuable business asset, attentions have become increasingly focused on strategic projects. The size and scope of these projects often means that smaller questions, which are still vital for day-to-day decision making, cannot be fulfilled. Our rapid response service offers a new, effective way to meet both business needs.”
From first-hand experience, we understand the strain that managing the smaller research requests can add to an insight team. That’s why we have kept the setup and management of our rapid response service as simple as possible.
Initial service set up: before service provision begins, FlexMR experts arrange introductory sessions to discuss how the client-side team can make the most of the rapid service response service, and offer best practice advice on how to integrate the service into their existing research operations.
Rapid Response Requests: To keep the briefing process quick and easy, FlexMR will provide access to an online form that takes no more than ten minutes to complete. Whenever a rapid response request arises, fill out the form and FlexMR’s research team will take care of the rest.
Fieldwork and Results: Upon receiving a complete form, a member of the FlexMR team will reach out and clarify outstanding questions and confirm timescales. Then, FlexMR will recruit, design, field and send across results within the agreed timeframe for analysis and distribution.
Katharine Johnson, Client Success Manager at FlexMR, explains, “The Rapid Response Service is one of many innovations devised by FlexMR over the past 12 months to help our clients empower their insight. We believe that the real power of this offering comes from blending the speed of agile, online market research technology with the expert human eye.”
The Rapid Response Service operates through FlexMR’s InsightHub research platform, which hosts the tools necessary for the service to run. The service offers access to qualitative and quantitative questions collected by quick polls, smartboards, forums and surveys. Rapid response surveys can also include video questions for direct and emotive customer engagement. Outputs are provided via the platform’s two real-time data libraries NumbersMR and VideoMR, while more complex text data sets are delivered in slide format.
About FlexMR
FlexMR is the Insights Empowerment Company. As markets grow and consumers evolve, brands must fight to stay at the forefront of industry; to do that, stakeholders need an insights partner dedicated to their success. Our mission is to empower research, product and marketing teams to make the best decision every time. With FlexMR’s unique Insights Empowerment Framework and dedicated InsightHub platform, we are on hand to support stakeholders drive business success.
