Discover the ways in which insight teams can build an engaging research experience from the very beginning; starting with the importance of recruiting the right respondents, and exploring the importance of engaging research design, moderation, and incentives.
Managing online research participants is a daily task taken on by insight teams. These are the tasks that stakeholders don't see, don't really know much about, and is seen as one of the less interesting parts of the research experience - but it's also one of the most crucial tasks to undertake.
This task starts at the very beginning in the research design and participant recruitment tasks, then weaves its way into the data collection and analysis stages with the emphasis shifting to moderation and incentivising engagement.
Insight teams manage participants on a daily basis through a series of dedicated administrative and moderation tasks such as monitoring engagement and churn rates, communicating with respondents, and liaising with recruitment specialists to make sure the sample stays relevant to the research experience. Download this free whitepaper to:
- Explore how to recruit the right sample to boost the chances of engagement
- Understand the importance of managing online research participants
- Learn how to assess participation and retention rates for the best engagement
- Discover the different ways to incentivise research
