--- title: "Roundtable: Exploring AI & New Research Technology" description: Join experts for insightful discussions in FlexMR's latest roundtable showcase on AI and research technology advancements in Lancaster, exploring synthetic data's impact on market research. image: https://resources.flexmr.net/hubfs/Marketing_Files/Resources/Image_Cards/AI_%26_ResTech_Showcase.png --- close ## Ready to level up your insights? Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days. close ## Cost effective insights that scale Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options. 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Scheduled to run from 10:00am until 1:00pm, you'll get the chance to hear from experts in research technology development discussing the factors taken into account when developing new online research tools, understanding which technological trends are here to stay, and how FlexMR develop InsightHub to remain industry-leading. Throughout the morning, you'll hear from Paul Hudson, CEO and Founder of FlexMR, Iosetta Santini, Account Director at Keen as Mustard Marketing, and Mike Connor, SDR at FlexMR, who will guide you together through a structured set of discussions on research technological development and the potential impacts of synthetic data usage in market research. Our invite-only roundtables have always provided a great forum for valuable discussion, and this time is no different. After a series of short presentations, the hosts will turn the floor over to you - inviting discussion and debate on how you approach this vital topic in your business. With every attendee holding unique experience, this is often the most valuable aspect of these closed door events, leading to productive exchanges and interactive agendas driven by you.  For those unable to attend, we will be writing up a summary of the discussions that take place, which can be found on the FlexMR insight blog. ## Exploring ResTech and Synthetic Data It’s no secret that the market research technology market place has undergone a significant expansion with the integration of artificial intelligence capabilities in recent years. Numerous tools and ResTech suppliers have emerged in the market, each offering new innovative data collection, analysis and activation tools that promise faster, more accurate, and impactful insights all at the speed of business. But how do insight teams know if they are what they promise and if those tools will be the ones to revolutionise their research processes? At it’s core, research technology provides an opportunity for business stakeholders to get closer to their customers, to understand their behaviours, opinions and activities, and use those insights to inform daily decisions across the organisation. New technological trends such as artificial intelligence and synthetic data might provide unique opportunities, but they require some exploration before we can determine if they are truly as valuable as they promise.  In this interactive roundtable, we'll showcase some innovative technological developments to demonstrate how research technology has evolved, how artificial intelligence has influenced this evolution and invite an open practical discussion on the application of synthetic data, with chances to directly influence imminent synthetic data experimentation. *If you would like further information about this event, please reach out to your FlexMR account manager, or get in touch with Paul Hudson via email ([paul.hudson@flexmr.net](mailto:paul.hudson@flexmr.net)).* ## About FlexMR [FlexMR](https://www.flexmr.net/) is the Insights Empowerment Company. As markets grow and consumers evolve, brands must fight to stay at the forefront of industry. To succeed in this competitive landscape, research teams need an insights partner they can rely on. A partner dedicated to their success. That’s what we do. We thrive on making insight more relevant, more accessible and more impactful - whilst overcoming the challenges that modern research, product and marketing teams face. ## About Keen as Mustard Marketing [Keen as Mustard](https://mustardmarketing.com/) is the only specialist strategic communications consultancy in data, research and insight working for clients globally. The team are a specialised mix of youthful vigour and seasoned experience who create impactful internal communications, award winning marketing, tailored communications strategy, and design to make your insights famous. [View All Resources](https://resources.flexmr.net/) ### For press enquiries To discuss press and media enquiries please contact Christopher Martin, FlexMR CMO, by email at [chris.martin@flexmr.net](mailto:chris.martin@flexmr.net) or via telephone on 015395 65455. ### Arrange a meeting We love to meet passionate research and insight professionals. If you'd like to arrange a chat with one of our team at an event we'll be attending, contact Chris Martin by email at [chris.martin@flexmr.net](mailto:chris.martin@flexmr.net) or via telephone on 015395 65455. ### Heading ### Subscribe Want to be notified when new MRX Lab podcast episodes are published? 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