Discover how FlexMR and Saffron Building Society partnered to create the Members’ Room. This flexible, always-on insight community empowers the organisation to stay connected to its members and make informed, customer-centric decisions.
Saffron Building Society is focused on delivering personal, meaningful experiences to its members that meet their everyday needs. But this mission must be fulfilled whilst navigating a highly regulated and evoling financial services landscape. As part of their ongoing commitment to putting members at the heart of decisions, Saffron Building Society sought to expand their insight function. Finding the right technology and services partner was a crucial part of that journey.
In this interview, we speak to Jimmy Paraskevas, CX and Insight Manager at Saffron Building Society, about how the partnership with FlexMR began and how the Members’ Room insight community now sits at the heart of the organisation's customer understanding.
Following a comprehensive stocktake of their research suppliers, Jimmy was impressed with FlexMR’s approach, technology, and collaborative mindset. The two teams now work more closely than ever before, with diarised calls every two weeks, drop-in sessions, and a shared commitment to long-term success. The FlexMR team even attended one of Saffron’s internal strategy meetings and, based on the building society's key business objectives, built a tailored calendar of support to align with core priorities.
Jimmy also shares reflections on how technologies like InsightHub are helping the financial services industry evolve: by enabling agile research, offering access to multiple methodologies in one place, and fostering deeper, more iterative member engagement.
Throughout the conversation, hosted by Danny Russell, we explore key topics such as the role of insight in financial services, the growing importance of consumer duty, and the challenge — and opportunity — of building an insight function from the ground up. Watch the full interview to find out:
- How the UKHSA Peoples' Pulse Panel supports stakeholder decision-making
- The value of long-term, embedded partnerships in market research
- How platforms like InsightHub enable agility, flexibility, and methodological variety
- Why market research must continue to respond to industry and regulatory shifts
