For Immediate Release: 02/05/24 - London, UK.
Insights empowerment company FlexMR has launched a brand-new programme that facilitates agile sprint reviews in client research experiences – encouraging continuous research over project-based.
FlexMR has launched a brand-new service based on the agile development practice of sprint reviews. The Sprint Review Service is designed to mimic the same format development sprint reviews take, transforming the typical project-based research experience with continuous streams of research with regular check-ins, adjustments and debriefs. This programme will revolve around the use of the firm’s insight activation tool, ActivateMR, which enables researchers to curate and communicate insights in creative and engaging ways.
This new programme will help client insight teams reframe the concept of market research and prove value in little ways every day rather than after a project in a large debrief. With the new Sprint Review Service insight teams can engage stakeholders in research more often and encourage collaboration, leveraging stakeholder knowledge to fuel more relevant research experiences in the long run. This programme is not designed to replace debriefs altogether, as debriefs are still valuable tools connecting stakeholders to current research projects; rather the programme creates additional touchpoints and opportunities to communicate real-time insights, edit research tasks and trajectory based on current stakeholder challenges, and close the feedback loop quicker than ever before.
Regarding the new service, Paul Hudson, CEO at FlexMR says, “We are excited about what this new service will mean for our clients’ future research experiences. Moving away from project-based research and creating a regular cycle of engagement with customer feedback will provide more value to insight teams and stakeholders in the long term by informing more decisions more often through agile sprint reviews.
The Sprint Review Service can be applied to many different research experiences, but it pairs perfectly with continuous programmes of insight such as long-term research communities. The service is designed to encourage stakeholder collaboration and supercharge research experiences through agile evolution.
Commenting on the launch, FlexMR’s Client Relationship Manager, Charlotte Duff said, “We have seen the sprint review format work brilliantly in our development team and is something we believe will benefit our clients greatly. The format brings the whole stakeholder team together regularly, helping them get closer to research, and building a much more collaborative approach to research. The process brings a new level of agility to not only our clients' research programmes but also to the way insight is shared across the organisation and in turn their decision-making.”
About FlexMR
FlexMR is the Insights Empowerment Company. The hybrid consumer insights agency and cloud platform provider develops thriving insight communities that streamline online research and enable customer-centric decision-making. Since launching the InsightHub platform, FlexMR has connected UK marketing, research and product teams to 300,000+ customers across the globe. Today, the platform supports robust data collection, analysis and activation workflows to empower informed decisions at the speed of business.
