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Events

Webinar: Three Frontiers of Customer Insight

Three Frontiers of Customer Insight

Join FlexMR at 11am on March 21 for a forward-thinking webinar where you'll have the opportunity to discover the transformative power of emerging technology and innovative thinking that is reshaping the landscape of market research. This 45-minute session offers a unique opportunity to gain a comprehensive understanding of how these advancements are rewriting the rules of the industry.

You will be introduced to the fascinating world of synthetic data, witnessing its application in real-time scenarios, and exploring how it can enhance data quality and reliability. Additionally, you will delve into the realm of asynchronous reporting tools, which are designed to amplify the reach and impact of insights, ensuring they resonate more deeply with stakeholders. Finally, the session will explore creative methodologies that are specifically crafted to ignite customer curiosity, fostering a deeper engagement and understanding of consumer behaviour.

This is an invaluable chance to stay ahead of the curve and equip yourself with the knowledge and tools necessary to thrive in the ever-evolving field of market research. Over the course of the webinar, you'll hear from:

  • Paul Hudson on how synthetic data and full panels can help resolve the data quality crisis in market research
  • Harriet Walton on the emerging practice of asynchronous research reporting, and how to run insight-led sprint reviews
  • Chris Martin on the role of creativity and art in stimulating customer curiosity, plus an evaluation of how AI supports insight activation

At the end of the webinar, you'll also have the opportunity to engage directly with our panel of experts.

Registration for this exclusive online event is open until March 20, 2025. Don't miss out on this chance to enhance your knowledge and stay ahead of the curve. Sign up to join us via Eventbrite here.

About FlexMR

FlexMR is the Insights Empowerment Company. As markets grow and consumers evolve, brands must fight to stay at the forefront of industry. To succeed in this competitive landscape, research teams need an insights partner they can rely on. A partner dedicated to their success. That’s what we do. We thrive on making insight more relevant, more accessible and more impactful - whilst overcoming the challenges that modern research, product and marketing teams face.

For press enquiries

To discuss press and media enquiries please contact Christopher Martin, FlexMR CMO, by email at chris.martin@flexmr.net or via telephone on 015395 65455.

Arrange a meeting

We love to meet passionate research and insight professionals. If you'd like to arrange a chat with one of our team at an event we'll be attending, contact Chris Martin by email at chris.martin@flexmr.net or via telephone on 015395 65455.

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