--- title: Paul Hudson to Explore Joy with AI at ESOMAR Congress description: FlexMR is proud to be presenting the results of an innovative AI experiment, conducted with the Year of Joy community at ESOMAR Congress 2024 in Athens. Join FlexMR CEO Paul Hudson and EQJOY Co-Founder Andrew Cannon as they dive into AI-generated insights on the uniquely human phenomenon of joy on Monday 9th September. image: https://resources.flexmr.net/hubfs/Marketing_Files/Resources/Page_Headers/ESOMAR%20Congress%202024.png --- close ## Ready to level up your insights? Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days. close ## Cost effective insights that scale Quality insight doesn't need to cost the earth. 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Join FlexMR CEO Paul Hudson and EQJOY Co-Founder Andrew Cannon as they dive into AI-generated insights on the uniquely human phenomenon of joy on Monday 9th September. The dynamic duo will share how, over the past year, the 3,000+ member strong [Year of Joy](https://theartandscienceofjoy.com/year-of-joy/) has been exploring what it means to lead a joy-filled life, and the ways in which we can bring more joy to ourselves and others. But understanding the meaning of joy, the barriers to it and the ways in which brands can use it to drive impact are inherently emotive and subjective questions. In this case study, we present how [FlexMR and The Art and Science of Joy](https://resources.flexmr.net/year-of-joy-happiness-community) utilised second-generation AI to summarise and structure insights into highly sensitive and personal topics that can empower or act as a barrier to joy – including mental wellbeing, belonging and human connection. We’ll share the process of setting up and running an ongoing community analysis aided by AI tools, plus best practice for handling large volumes of sensitive information. We’ll also share the analysis results, and how brands can utilise insight into joy as a driver in marketing & customer experience. So join us to learn: - The drivers of joy sourced from over 3,000 participants across the globe - An innovative AI method for exploring and analysing unstructured community data - How you can actively encourage more joy in your day-to-day life - What the future holds for qualitative research at scale ## About ESOMAR Congress Join the industry for a transformative four-day event in Athens, where ancient history meets modern innovation. The 2024 [ESOMAR Congress](https://www.esomar-congress.com/) programme offers a unique platform to explore the convergence of human wisdom, storytelling magic, and cutting-edge technologies. Dive into groundbreaking ideas and innovative approaches in the world of insights. Engage with industry professionals, expand your network, and sculpt the ever-evolving narrative of the industry. Equip yourself with the tools, knowledge, and contacts you need to shape your future. [View All Resources](https://resources.flexmr.net/) ### For press enquiries To discuss press and media enquiries please contact Christopher Martin, FlexMR CMO, by email at [chris.martin@flexmr.net](mailto:chris.martin@flexmr.net) or via telephone on 015395 65455. ### Arrange a meeting We love to meet passionate research and insight professionals. If you'd like to arrange a chat with one of our team at an event we'll be attending, contact Chris Martin by email at [chris.martin@flexmr.net](mailto:chris.martin@flexmr.net) or via telephone on 015395 65455. ### Heading ### Subscribe Want to be notified when new MRX Lab podcast episodes are published? 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