For Immediate Release: 07/07/2021. London, UK.
The MRX Lab podcast, hosted by FlexMR Chief Marketing Officer, Chris Martin, explores topics on the fringes of the insights industry.
FlexMR’s market research podcast, the MRX Lab, has been shortlisted for Market Research Podcast of the Year 2021. Awarded by Little Bird Marketing in partnership with GreenBook, the MRX Lab is one of 20 nominees, alongside Our Best Behaviour, Reel Talk and previous winners Inside Insights.
The MRX Lab podcast was created in 2020 and is now well into a third season. In recent episodes, the show has explored the topics of motivational interviewing, building trust in market research, how insight is informing the future of podcasts and the impending age of customer empowerment.
Chris Martin, CMO at FlexMR and host of the MRX Lab, said of the nomination, “Every year it is fantastic to see, and be a part of, the growing list of research and insight podcasts. As a sector, we have so much knowledge to share. Podcasting is a medium still in the midst of explosive growth – and it’s really the best opportunity researchers have to grow a loyal audience. For both me and the MRX Lab production crew, it’s an honour to be included in the shortlist of the industry’s best for the second year in a row.”
Chris has been joined by a number of guests who have provided their own experienced insight into the world of market research. Tommy Walters from Acast, Mike Stevens from Insight Platforms, Jack Gorman of Critica and Andy Smith from NFU Mutual have all joined for the show’s third season. Remaining episodes in this season will focus on the role of data engineering, creative applications of focus groups and navigating the growing research technology stack.
FlexMR CEO, Paul Hudson, added, “Once again, I am excited to see the MRX Lab recognised as one of the best podcasts in the market research industry. We’ve learnt a lot from the catalogue of 30+ episodes, including the depth and breadth of topics that the insight industry influences. In this and future seasons, we will continue to strive to bring new and novel conservations from the fringes of the consumer insight sector into the spotlight.”
Voting is open from July 6 until August 12 on the Little Bird Marketing website. Winners will be announced at IIEX Behaviour in September. To have your say on the best market research podcast of 2022, visit the voting page here. And if you are looking to add to your existing listening list, subscribe to any of the nominees using the links on the page (or via your favourite podcasting service).
About the Annual MR Podcast Award
Little Bird Marketing is a creative team dedicated to providing top-notch content marketing solutions and strategic insights to their clients. Each year, in partnership with GreenBook, Little Bird Marketing awards one podcast in the insights industry the title and glory of MR Podcast of the Year. Find out more about the award and nominees here.
About FlexMR
FlexMR is the Insights Empowerment Company. As markets grow and consumers evolve, brands must fight to stay at the forefront of industry. To succeed in this competitive landscape, research teams need an insights partner they can rely on. A partner dedicated to their success. That’s what we do. We thrive on making insight more relevant, more accessible and more impactful - whilst overcoming the challenges that modern research, product and marketing teams face.
