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Sophie Grieve-Williams Talks AI, Design and Research in Greenbook

On 12th August, Greenbook’s blog publication published an article writing by FlexMR’s Graphic Designer, Sophie Grieve-Williams, entitled: 3 Reasons MR Designers Should Embrace the AI Revolution.

All insight professionals know that the market research industry is constantly evolving, but it isn’t the only one to do so. Every industry is evolving and innovating, including Graphic Design. As more emphasis is placed on innovative storytelling, graphic design has become a more critical asset to the market research industry; the creativity involved is unlimited, however, the time, effort, and resources that graphic designers within the market research actually have unfortunately is limited.

This is where the next evolution of graphic design comes into play. AI is the key to unlocking the true potential of graphic design, and not just in market research, however there are a number of designers who are scared at this prospect. The old adage of ‘the machines are taking over’ still prevails, meaning that the uptake on AI-enabled graphic design processes are still not being exalted as they should be. Sophie has taken up the challenge of debunking the common myths associated with AI, and stated three pivotal reasons why designers should not be afraid of the AI revolution.

3 Reasons to Embrace the AI Revolution

  1. Design is fluid

Sophie argues first that graphic design is meant to be fluid, it is meant to move with the times in order for designers to become better at their jobs and better suited to meet the demands of today’s society. Machine learning and AI are already innovating a number of fields, and so if Graphic design is to stay relevant within the world as it moves forward, AI must be adopted to keep up.

  1. AI will not replace you

The one big myth is that AI is going to replace everyone when it comes to their jobs. Efficiency is the key to success, and the current minimal applications of AI are enhancing the design processes for the better. However, there are a number of factors at play which means that AI as it stands now isn’t good enough to take over from us humans. So, while the job role might change with the addition of AI influences, designers as they stand now are still very much safe and in demand.

  1. Design may not be subjective, but viewpoint is

AI is only good enough to take care of the more menial tasks within the design process, streamlining it through speed and optimisation. AI lacks the creativity and imagination to create original art. While AI can take care of the companies looking for a cheap and cheerful design-fix, designers can focus their attentions on the bigger, creative, and immensely more powerful design jobs.

As with everything in the world, a balance needs to be struck in order for everyone to flourish. While it is necessary to take into consideration the downsides of AI integration, the good impacts must also be recognised for what AI has to offer us. If you want to read more, check out the full article on the GreenBook website.

About Greenbook

At GreenBook, our mission is to connect marketers and market researchers with the people, information and ideas that will generate big results for their companies. They serve the market research industry through: Research on the industry (GRIT Publications), IIeX events, Webinars and online training, GreenBook Blog (charting the future of the industry), and the GreenBook Directory, the ultimate guide for buyers of market research.

For Press Enquiries

To discuss press and media enquiries please contact Christopher Martin, FlexMR Chief Marketing Officer, by email at chris.martin@flexmr.net or via telephone on 015395 65455.

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