Isagenix puts customer centricity first

Find out how our InsightHub platform became pivotal to the launch of Isagenix's essential oils range. 

Isagenix is a multi-national direct sales company that manufactures and distributes a range of science-based health and wellbeing products. When they approached us, Isagenix sought to create the largest health & wellbeing company in the world. In order to achieve this they required a platform that would allow them to apply a customer-centric approach to key decision-making on product lines and category expansion, customer engagement strategies and international opportunities. 

To ensure we were able to meet the project needs and integrate directly with the Isagenix team, we created a hybrid qualitative and quantitative IsaInsights panel on our InsightHub platform, which enabled fast research turnaround for decisions that needed to be made at the speed of business. 

This panel was crucial to delivering the insights that shaped a number of strategic decisions. Using a combination of research tools, we were able to pinpoint gaps in the market and integrate rich opinions into new product development. Read the case study to find out:

  • How the IsaInsights panel helped shape a new product line
  • Why customer relationships are so important to successful research
  • The best way to gather VoC data in order to make better decisions
  • The role of online market research in product development