FlexMR Roundtable: Growing an Effective Insights Strategy
On Wednesday 17th March, FlexMR are holding our first client roundtable discussion . Hosted by Research Director, Maria Twigge, this interactive discussion for FlexMR clients will be held virtually on Zoom at 3:45pm (GMT) and will last approximately 75 minutes.
While the research methods and tools can vary widely, all insight departments must have a guiding strategy at their core. This framework lays out how research is conducted and, most importantly, interacts with other business functions. But what makes an effective strategy? And how can it be used to grow the role of insights within a business? These are the questions we will be answering in this roundtable session.
Insight Strategy Roundtable
To understand what makes a strong and impactful strategy, it's important to consider a wide variety of views. This roundtable is not a presentation, and it is not a webinar. Instead, the session is designed to act as an interactive forum to discuss best practice, core strategic elements and previous experience. The online event will follow the structure laid out below:
- A brief introduction to insight strategies and metrics for success
- An opportunity for roundtable participants to make introductions
- A focused discussion led by FlexMR Research Director, Maria Twigge
- Summary points, key takeaways and conclusion
Building the perfect insights strategy that drives informed decision making is something of a holy grail for market research professionals. While there may be no universal template, we believe that shared knowledge, experience and lively debate are the best ways to learn and improve. By taking part in the roundtable, we hope attendees will walk away with the following benefits.
- Insight into what it means to create an ‘effective’ insight strategy
- Understanding of the factors most important to developing an insights strategy
- New learnings and knowledge from fellow industry practitioners
If you would like further information about this event, please reach out to your FlexMR account manager, or email firstname.lastname@example.org
FlexMR is a technology led market research firm that helps brands inform every decision with relevant insight. We believe access to a powerful mix of qualitative and quantitative tools, all in one place, enables marketing teams to maximise return on research budgets and gain a competitive edge in the global marketplace. Our team is committed to providing the technology, expertise and vision to deliver insight capable of making a real, tangible difference. For more information, visit www.flexmr.net.