DiaryMR is an in-the-moment research tool that acts as a window into the day-to-day lives of consumers, with tasks that can be repeated to monitor changes over time.
Research diaries only grow over time. Use recurring and one-off tasks to build full, digital diaries. Image galleries give participants the chance to review previous tasks and reflect on past thoughts. This longitudinal nature of DiaryMR provides the ideal balance of insightful moments, combined with underlying narrative to emphasise intrinsic, core values.
Vary diary questions to gather useful feedback that can be acted on. Choose from text based, vox-pop, multiple choice and scale questions – all fully mobile optimised to encourage in-situ responses. See and hear your participants’ reactions with tasks which support direct video and image uploads. Add these multimedia responses to research presentations to highlight important issues and drive real change.
In this three-part email series, delivered over the course of a week, we'll run you through the basics. This will include how to set up new DiaryMR studies, add questions and moderate responses:
Day #1 - An overview of the DiaryMR tool and how to set up studies
Day #3 - A deep dive into adding questions to diaries and scheduling occurrences
Day #5 – A look at moderating responses and a real-life example
To sign up, simply fill out the form on this page and you'll receive the first email within a few minutes. You can also view the full list of available InsightHub email courses here, or click visit our Help site where full documentation is available.