The Fundamentals of Focus GroupMR

Focus groups facilitate real-time qualitative discussion through video and text chat options for maximum flexibility.

Focus GroupMR is purpose built to facilitate individual and group conversations in real-time. Video and text chat options offer unparalleled flexibility, supported by a range of interactive features that engage participants.

The tool is designed to be fast, flexible and research-oriented. Participants take part in a fully branded experience, while moderators have control over stimuli, observation rooms and more. Project organisation and role settings can also be used to effortlessly connect
key business decision makers to the conversation.

In this three-part email series, delivered over the course of a week, we'll run you through the basics. This will include how to set up new focus group sessions, the key differences between the types of group and real-time moderation: 

  • Day #1 - An overview of Focus GroupMR and the types of groups
  • Day #3 - An in-depth look at setting up new video and text-chat sessions
  • Day #5 – Advice and guidance on moderating each type of session

To sign up, simply fill out the form on this page and you'll receive the first email within a few minutes. You can also view the full list of available InsightHub email courses here, or click visit our Help site where full documentation is available.