Learn all about online communities in our new 3-part email series exploring the fundamentals, 2 real-life examples, and the benefits and limitations of dedicated online research communities.
As a staple of market research, online communities are a brilliant platform for valuable insight generation when used right. After re-familiarising ourselves with the purpose of online communities, explore who usually partakes in a community, and the reason why they're so popular.
After a brief introduction, we'll take you through two brilliant use-cases of brands who have mastered the online community for research purposes: Formula 1 and The Coventry Building Society, with each examples showcasing different ways of utilising online communities and what the insights have achieved in each brand.
Then let's take a look at the benefits and limitations of online communities, and what this means for your own research project. Do you need an online community, or are you better off using a panel or individual research tasks depending on your budget, deadlines, and research capacity.
Sign up to our email series to:
(Re)Discover the basics of an online research community, what it is and what it is capable of achieving in the name of market research
Explore two brilliant examples of different online communities and how they contribute to the research efforts of each brand
Discover the benefits and limitations of online communities and how this can dictate that research projects that you conduct on the platform
Gain links to further resources to help you further build your knowledge of dedicated online research communities.