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Events and Conferences

The insight and marketing industry events to meet our team at.

Webinar: How to Manage Multiple Insight Communities

Editor's note: This webinar has now taken place. To receive a link to the recording please fill out the form on this page.

On March 24th 2020 at 17:00 GMT, FlexMR CEO Paul Hudson hosted a webinar as part of the Qual360 Online Expo on how to manage multiple research communities. While the benefits of doing so are clear; a greater and more well-rounded view of important consumer groups, the practicalities of research and community management are often considered complex. During the course of this 30-minute webinar, Paul shared practical advice and steps on how to reduce complexity and turn the dream of multiple, specialised insight communities into reality.

Online insight communities are typically used to generate in-depth qualitative data in an engaged, peer-to-peer forum. While a broad, customer community is the most common approach – it can be a significant benefit to complement this with smaller advocate or staff communities. Alternatively, wider consumer communities can provide a useful, relevant comparison.

Simple steps to manage complexity

To effectively manage multiple qualitative communities, a powerful and flexible platform is required. In this webinar, Paul demonstrated how the project based structure of InsightHub can be used to create multiple community spaces and discuss the different ways these can interact with members.

In some situations, it may be best customers to be part of a wider consumer community and have access to a dedicated customer space. In other scenarios, it may be important to keep these groups separate. Importantly, it is down to the individual research and business requirements to dictate how best to make the most out of multiple qualitative spaces. However, throughout this webinar, we shared some of the key questions to ask that will help you determine what kind of structure is best for you.

Additionally, Paul covered a range of practical advice that looks not only at how to structure both the administrative and member facing front-end, but also topics such as communication, engagement and database cleaning. He walked through how to make decisions on each of these areas and ensure a thriving home for your online qual.

Although this webinar has now taken place, by filling out the form on this page, you'll recieve an email direct to your inbox with a link to the recording that can be viewed at your leisure.

Key Takeaways

  • An introduction to the project-based structure of the FlexMR InsightHub platform
  • Demonstration of how multiple concurrent communities are handled by the platform
  • Practical advice and steps to managing multiple, long-term qualitative communities
  • Knowledge of who benefits from multiple communities, and how to make the most out of them

About the webinar, expo and Qual360 NA

This webinar is being held as part of the Qual360 online expo. Organised by Merlien, the expo is designed to keep the insights industry connected during a season of postponements and cancellations.

FlexMR is also due to take part in the annual Qual360 North America conference in Washington DC, which has currently been postponed due to travel restrictions. Instead, you can join thought leaders from across the industry during the online expo.

With conferences held in Europe, America and Asia, Qual360 caters to the qualitative research community with dedicated, local events in a global context. This unique concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective. International experts from all parts of the world participate in Qual360 every year.

20-04 Qual360 Expo

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