Webinar: An Introduction to Video Focus Groups
In early May, we released an upgrade to our real-time text chat tool. Responding to the increased demand for online qual, we introduced Focus GroupMR. This evolution to Live ChatMR was brought forward over six months and is purpose built to support both video and live chat focus groups in one easy-to-use space.
The tool supports in-depth interviews and groups of up to four participants taking part in live video research, whilst up to twelve can take part in text chats. Stakeholders and decision makers can watch both types of session from a virtual observation room that includes a private chat facility. The tool also supports topic guides, visual stimuli and interactive tasks. At the end of a session, video recordings, text chat transcripts and task results are available immediately through a one-click export.
An Interactive Introduction
But we don’t just want to tell you how great video focus groups are. We want to show you. In this 30-minute webinar, FlexMR Research Director, Maria Twigge will take you on a virtual tour of Focus GroupMR and show you how to get started with your first session.
The webinar will take place on Tuesday May 26th at 4pm BST/ 11am EST/ 8am GMT. You can register to join us here. If you are unable to make the session, please still sign up as we’ll be emailing attendees a link to the full recording once the webinar has taken place.
- An understanding of how, when and why you should run online video focus groups
- An overview of how the Focus GroupMR tool works, including setup and moderation
- Practical advice and steps for making the most out of your online focus groups
- Knowledge of the key benefits and challenges researchers face with video, and ideas on how to mitigate them
About Focus GroupMR
Focus GroupMR is purpose built to facilitate individual and group conversations in real-time. Video and text chat options offer unparalleled flexibility, supported by a range of interactive features that engage participants.
Online, real-time focus groups remove a number of barriers that are often present in face-to-face methods. Better audience representation can be achieved through access to global participants, and sessions can be set up quickly – streamlining the qualitative research process.
The Focus GroupMR tool is designed to be fast, flexible and research-oriented. Participants take part in a fully branded experience, while moderators have control over stimuli, observation rooms and more. Project organisation and role settings can also be used to effortlessly connect key business decision makers to the conversation.
All sessions take place in a secure InsightHub. FlexMR holds both the ISO 27001:2013 and Cyber Essentials Plus certifications. The team is GDPR compliant and takes information security commitments seriously.