Building an Effective Insights Activation Strategy

Find out about the factors you need to consider when devising a truly effective insights activation strategy - creating and presenting memorable insights isn't as easy as it looks. 

Insight activation is a term that has grown in importance in the past few years, but the obstacles to achieving it are only growing. To an insight professional, insight activation has been the light at the end of the tunnel of all research experiences, something to aim towards, but without really knowing how to get there.

There are a few steps that insight professionals need to consider in order to generate relevant insights and present them in a way that grabs the attention of the stakeholders, enabling the insights to inform the decision-making process throughout the organisation, and change the business for good.

Explore this new whitepaper as we dip into a psychological bag of tricks, and work out how to build an effective insights activation strategy to suit your business. Download this free whitepaper to:

  • Learn about the intricate process of making memories
  • Explore how to grab the attention of, not only stakeholders, but the wider business staff
  • Know which techniques will make your insights stick in the mind of your audience
  • Understand and inform the decision-making process