A guide to Millennial shoppers

Find out how to hit the Millennial sweet spot, even in the most competitive markets.

There are approximately 92 million Millennials in the USA. They are characterised by a strong, non-conformist attitude, a passion for global change and immersion within socially connected digital environment. Their loyalty can be fickle, but is key to future-proofing your brand.

Despite much debate in marketing circles, Millennials are still commonly misunderstood. In this free whitepaper, we offer the definitive answers to the most common Millennial questions and examine what ultimately drives purchase decisions. Download the whitepaper to find out:

  • What key traits, habits and values Millennials share
  • The core factors that affect Gen Y purchase decisions
  • Why & how Millennials are changing the future of marketing
  • How to craft unique and appealing brand messages